Nigel Sylvester is a BMX icon and has teamed up with G-Shock for this fab video showcasing his skills. It's his tricks and slick, street style that make him stand out as a perfect ambassador for the brand. Sylvester's Youtube videos have notched up over 10 million views so naturally, the brands are queuing up to team with him.
Nigel says: "When I'm out riding my bike I need a timepiece that complements me. G-Shock watches perform well under the extreme conditions in which I ride and look good when I'm just chilling off my bike as well."
Performance and style... well, that's what we all want right!