LACOSTE Challenge has been around for a while, but new to the fragrance range this season is LACOSTE Challenge Re:Fresh. And what's different about this one you might ask? Well actually there is something a bit special about it. This one features a patented time-release technology which means your fragrance reactivates throughout the day for up-to-the-minute freshness.
Lewis Peacock (part of the fragrance creation team for LACOSTE) explains how it all works: "In a traditional fragrance, the top-note oils, responsible for the fresh initial scent, quickly evaporate from the skin after spraying. This can mean that you lose the first impression of the fragrance quite quickly. However, the Time Release Technology traps some of the top-note oils in the perfume, steadily releasing them in new bursts of fresh top notes over time. This allows the fragrance to smell fresher for much longer, as if you had just sprayed it on your skin."
What else is there to know? The face of the fragrance is tennis player Andy Roddick (pictured above) and he's been working with LACOSTE for 6 years, first on fashion and then moving onto the fragrance side. The fragrance bottle is inspired by a tennis racquet handle and is tactile and soft-to-the-touch. What do you think? On smelling the fragrance I'd say it's a great all-rounder that works for day or evening. It's fresh, zingy yet masculine... delish!