VIDEO - Robbie Williams Previews New Fashion Label, Farrell

When the news that Robbie Williams was launching his own clothing line hit I was a littl bit confused. Where had it all come from? I didn't have Robbie down as much of a fashion fan, I can't say as he's often spotted on the front row at Fashion Week. However, this new video that's been released goes some way to explaining how it came about. The inspiration and angle that he's taken for the range stems from his upbringing and his grandfather Jack. The clothes are really wearable too. It's everyday menswear with a working class twist - something for a 'real man'. This video is part 1 of 3 and is narrated by Robbie.

I feel like many men avoid getting too 'into fashion' as it isn't deemed very masculine but I think that's a real shame. Clothing and fashion should be fun whether you're a girl or a guy. Do you think Robbie's new label named Farrell will encourage you to go shopping?

Farrell will be available to buy from this September.