Sunday, 19 June 2011

SHOES - Behind The Brand: Keds


Keds are a brand with a long history and heritage. You might notice a lot more of your favourite shops and websites in the UK stocking them lately so I thought I'd tell you a bit more about the brand and pick out a few of my fave styles for men too.

Keds has been around since 1916 when a new term for tennis shoes was born, the 'sneaker'. Keds were a big part of taking this new idea and 'running with it' so to speak.The soft rubber soles of Keds were said to allow the wearer to 'sneak' up on people unheard, simply adding to the sneaker revolution. From the 1920s, Keds were worn by tennis stars, basketball players and olympic athletes and moving into the '30s developments such as high-top styling and air-filled soles to absorb impact simply elevated their popularity.

In the 1960s it was the women who gave the brand a boost with the likes of Jackie O, Marilyn Monroe and Audrey Hepburn being seen wearing thier Keds. In the '80s, Keds sold the idea of multi-coloured versions of their iconic styles and Sugar Ray Leonard was brand spokesperson. More recently Keds have teamed up with Mischa Barton as face of the brand and the Veronicas too.

So when you look at these new and upcoming sneaker brands, remember, there are some that have been leading not following for almost a hundred years. Plimsole style sneakers for guys have definitely enjoyed somewhat of a revival in recent years and it's great because buying into this trend is generally far less expensive as getting the latest pair of Nike Air. See a few of my top picks from Spartoo below...

Great preppy styling with a subtle stripe and tan detailing. Very 'now' and a great alternative to deck shoes while hitting the same look.

Easy to wear if you're style is slightly grungier, the contrast white stitching and sole make them quite current.

Probably the most on-trend of the bunch, the espadrille styling is great for summer and the statement washed out stripe will ensure people notice your fab footwear.

Shoes featured are available at Spartoo.co.uk while stocks last.
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