GROOMING - Guys are Getting Groomed Brows

Here's a bit of news for you. Men now make up 40% of visitors to Debenhams Brow Bars, double that of a year ago. Demand for male eyebrow grooming is now so great that beauty specialists at the department store are considering holding men-only guybrow nights.

While women have long recognised the benefits of a good brow shape – done well it can literally transform the face – men are now catching on to the idea. Many men give threading a try initially to up their game for a job interview or when prompted by their fiancée as part of the wedding preparations. However, the more youthful, groomed appearance created by the art of threading means most return for regular appointments.

Sara Stern, Director of Cosmetic Merchandising at Debenhams says, “As with self-tanning and facials, the taboo around eyebrow shaping is quickly disappearing. Men are recognising the power of a groomed brow to frame the face and create a sexy James Bond style arch when raised.

“The Neanderthal monobrow, famously displayed by Noel Gallagher will soon be ancient history as alpha males look to cultivate dark, strong brows with the help of threading and dying. The over-plucked feminine look favoured by Sylvester Stallone however is a serious no-no. A quick tidy-up in the style of Jude Law is all that’s needed”.

So who has the most wanted brows?

1. Russell Brand
2. Robert Pattinson
3. David Beckham
4. Danny Cipriani
5. Peter Andre

And the ones to avoid...

1. Alistair Darling
2. Noel Gallagher
3. Sylvester Stallone
4. Richard Madeley
5. Jeremy Clarkson