Sunday, 10 May 2009

INTERVIEW - Darold of Skilla Fashion

Darold (AKA Skilla) set up Skilla Fashion last year after working as a freelance graphic and web designer. Skilla designs are limited edition meaning that you won't find the masses wearing them. I asked Darold to answer a few questions about his fashion line which you can read below.

Describe your personal style:

My personal style is mainly preppy with a casual touch.

When did you decide that you wanted to start a clothing line?
I decided, in my mind, that I wanted to start a clothing line around the end of 2007, after I got exposed to designing t-shirts and apparel sketches for other individuals and companies. This experience propelled me to take the necessary steps to launch my own clothing line in August 2008.

Where do you find inspiration for your designs?
Well, my main inspiration comes from my faith, my love for music, dance and the joy life."

You mention 'typography' in your bio, how important is this aspect of the design?
As a kid growing up, typography, along with comics, became my first love. However, I kind of left it alone when I started to study building design in college. But then I would find myself sketching on notebooks, folders, and loose leaves of paper. So, I'm really just trying to stick to what I love to do and incorporate that into what I do for Skilla.

Which celebrity would you most like to see wearing your clothes, and why?
Maybe Will Smith or Ashton Kutcher because they are pretty style savvy!

What advice would you give to someone looking to start their own clothing line?
To be patient, remember that nothing comes overnight, and don't worry about what other brands are doing. Doing what you can afford is important because you don't want to take on something you can't manage.

What has been your biggest challenge in this project?
The biggest challenge for me at the moment is getting sleep because I spend so much time working and building the brand.

Where do you want Skilla to be in 5 years time?
I would like Skilla to be producing more creative apparel, doing more lectures and dance performances. Also, I hope to open a store or something close to it.

Check out some of Skilla's designs at the Skilla website. Here are the designs that caught my eye when I was browsing...

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